Tipping Point Analysis from Forest2Market Provides Insight into Competitive Wood Fiber Markets
November 16, 2010; Charlotte, North Carolina
In an effort to support the long-term health of both traditional forest products industries
and the emerging wood bioenergy industry,
Forest2Market has developed a new tool called tipping
point analysis. This tool allows Forest2Market to determine how much additional wood fiber will be
available for new facilities before the supply shed reaches a tipping point.
“The tipping point is the point at which too much competition for wood fuel causes prices to
eclipse sustainable levels and where harvest levels exceed forest growth. Knowing this point is a
key piece of data for our
resource study and
wood fuel assessment customers,” said Pete Stewart, President and CEO of Forest2Market.
Tipping point analysis is particularly important for utility companies. In an effort to meet
renewable electricity standards or goals, they are looking at co-firing wood with coal or
developing their own wood-powered facilities. Risks associated with these conversions include
uncertainty over electricity prices and the long-term availability of the wood fiber supply.
Tipping point analysis allows utilities to plan both the site and the size of proposed facilities
to avoid unsustainably high electricity prices and the depletion of forests.
Utilities are also sensitive to the fact that switching from fossil fuels to wood means that
they will sometimes be competing directly with their customers. In addition to producing some of
their own electricity, for instance, wood-consuming pulp and paper mills are also utility
customers. In order to avoid adversely affect these and other wood-consuming customers, utilities
use Forest2Market’s tipping point analysis. The insight they gain allows them to adjust their plans
and ensure the long-term sustainability of the wood basin for all market participants.
“It’s well documented that pulp and paper facilities employ more workers than bioenergy
plants,” said Stewart. “Our goal in developing and perfecting this tipping point tool has been to
ensure the long-term viability of both the traditional and the emerging industries. At
Forest2Market, we believe that additional markets are good for the long-term health of all
wood-consuming industries. As a neutral third-party, one that doesn’t buy or sell wood fiber, our
focus is on providing market price data and supply chain analysis to our customers. Our sole
mission is to help those in the industry be more competitive by increasing their understanding of
the market.”
Tipping point analysis is also an ideal tool for regional, state and local economic
development commissions, who must make certain they support projects that lead to additional jobs
without endangering jobs in existing industries.
“A traditional resource study looks at one or more fiber consumption scenarios and
determines which scenarios are feasible from a price and forest health perspective,” said Stewart. “
Tipping point analysis goes one step further.”
“First, we develop a market price threshold—either the maximum weighted per ton average price
that the company will pay or a proxy for a price that won’t put other facilities out of business.
Then, using a marginal cost curve based on the load-by-load data available in our
delivered
price database, we can determine the maximum number of tons of wood fiber demand a wood basin
can absorb without negative ramifications. This represents the tipping point, not just for price,
but for the health of the forest and the economic health of local communities as well.”
To complete wood fuel assessments and tipping point analyses, Forest2Market uses its
proprietary delivered price database, which collects volume and pricing data from more than 80
percent of all transactions in the US South and is also solidly established in the Pacific
Northwest, and well-tested proprietary econometric models and cost curve projections.
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About Forest2Market
Headquartered in Charlotte, N.C., Forest2Market
®, Inc. provides market price information and supply chain expertise as well as a
variety of consulting services for those operating in the wood fiber supply chain. Forest2Market
offers a comprehensive product line to help its clients better understand their competitive
positions and provides the factual foundation for operational and strategic decisions. Visit us at
www.forest2market.com.
| Contact: |
Suz-Anne Kinney: (704) 540-1440 x21 or suz-anne.kinney@forest2market.com
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