The Power to Make Better Business Decisions

Based in Charlotte, N.C., F2M is a forest and wood products information and pricing company. We provide buyers and sellers of forest and wood products real-time data that establishes the market rate for timber based on recent timber sales.

Our products and services allow landowners to judge whether an offer for their timber truly reflects the market in that area. Our products also allow buyers - who might range from a professional forester to a large, integrated forest products company - to make competitive offers.

We knew there had to be a way for a landowner who wanted to sell his trees, and a business owner who wanted to buy those trees, to get the same up-to-date pricing information.

Why the Industry Needs F2M

While the forest products industry's revenue exceeds $65 billion annually, the industry is highly fragmented and lacks critical business information to operate effectively and efficiently. The industry is swamped with a multitude of challenges, from environmental and logistical snags to inventory problems in a long and cumbersome supply chain. Adding to the inefficiency are millions of unorganized timber sellers and a history of antitrust actions.

How We Collect Our Data

All of our data comes to us at the transaction level. We strive to collect data from a balance of buyers and sellers. Data is collected discreetly and disseminated anonymously in real time. Our data collection includes the attributes that are important to pricing, including tract accessibility, logging conditions, tree quality and rainfall and weather patterns.